Miss Jacqueline White

Hunting down a launderette in Hackney’s Mare Street is not the way most people sniff out a fashion party.

However as we arrived at the gilt-adorned frontage of Miss Jacqueline White’s label launch there was little doubt we had arrived at the right place.

Hanging between the retro washing machines and over-sized boxes of washing powder was Jacqueline White’s debut collection; brightly coloured creations that send a clear message to blokes across London, ‘careful what you say, you could end up on a T-shirt’.

From years of swapping  disastrous date stories with her female friends, Miss Jacqueline White is now washing other people’s dirty laundry in public; and she takes no prisoners. Adorning her beautifully crafted T-shirts are examples of ‘pillow-talk faux pas’ made by men across London’s East End.

Some of these girls have been treated to truly tender post-coital moments – Did you used to be a bit of a slag? being one rather poignant example –  that are now recorded on T-shirts by time and location, if not by name.

Along with the shame-inducing comments are beautiful embroidered images from vintage pornography and appliqué with pretty fabrics. With both boyfriend style and smaller fitting designs the colours range from cheeky pastels to neon brights.

White’s collection for men allows her to issue the warnings that they deserve. Knowing some of these charmers will be proud of their behaviour, she gives them the chance to wear T-shirts that tell us exactly what they are. Coloured Polo shirts discreetly embroidered with ‘Headfuck’ and ‘Wanker’ and are satisfyingly tongue in cheek.

The original location worked perfectly for the launch and courtesy of sponsor, Brockman’s gin, the East End fashion crowd were kept well-watered throughout the night whilst DJs Man Like Me, New Young Pony Club and Disco Bloodbath manned the decks.

Prices for Miss Jacqueline White’s T-shirts start at £45 and they are now available online and in selected boutiques across London and the rest of the UK. Every item is handmade and each dating story is totally true, with new experiences always welcomed. If you want to shame one person in particular you can even get your own bespoke T-shirt made for £85.

Having worked across the world’s most fashionable cities, in a career that has seen her design clothes for statues and animals as well as people, Jacqueline White has built a strong reputation designing and styling for television and film.

Find out more and view the collection at www.missjacquelinewhite.com