Marmite Pop Up Shop

Saturday. Regent Street. What you’d expect. But no. What’s this? A Marmite pop up shop?

Absolutely Juande Ramos, people of all ages brilliantly manipulated by this fabulous PR stunt. Genius. And my gosh was it working.
 
Yellow and black yeast extract everywhere. Simple but impressive, vibrant displays sending Christmas shoppers off on a tangent. A table set for two to have tea in the window. Very cute. Happy snappy shoppers ridden with curiosity peering through as tea was served. Up on a pedestal in the shop window is strangely romantic. Novel.
 
The menu:
 
Choice of tea; white or black.
Choice of toast; white or brown.
A jar of Marmite.
 
Uncomplicated, served on colourful, marmite-centric mugs and plates, all available to buy in store.
 
Love it or Hate it?
 
Looooooooooove it; a great idea, perfectly executed. The pop up shop is entirely in tune with its audience. It shouts youthfulness to all. And for those previously unacquainted with the big M, unsurprisingly the taste tickled more than it repulsed (the stickers upstairs illustrate that marvellously).
 
Before Saturday, I was impartial, undecided, on the fence if you will. Now I’ve bought the recipe book.
 
Marmite Pop Up Shop
82 Regent Street
Quadrant Arcade
W1

Monday to Saurday: 10-8pm
Sunday: 12-6pm
 
www.marmitepopup.co.uk