KeraStraight…For Unruly Hair

Straight, glossy groomed hair is now possible without battling with a hairdryer, straightening irons and a gallon of mousse. Sounds too good to be true? It isn’t!

Since I spent a few hours (well three to be precise) at Brooks and Brooks in central London having the new KeraStraight treatment, my hair has been a glossy dream.

The concept is not new, but the product is formaldehyde-free and the keratin-based formula is kind to even damaged hair. The process involves injecting the hair with pure keratin (something your body produces naturally to give you healthy nails, skin and hair) before being sealed in with straightening irons.

It’s expensive – from £180 (including a shampoo, conditioner and blow dry) – but because it lasts for two to four months, it’s definitely more than worth it.

At my appointment, I sat down to start my transformation, starting with a hair wash and a rough blow dry. Valerie Benavides, my stylist, then painted a lotion into my hair before blow-drying it into a sleek straight style. As she dried, great clouds of smoke blowed out as though it was burning my hair. It wasn’t, though; don’t panic. There were no nasty chemical smells and my head wasn’t burning as it has done with some other brands; the ‘smoke’ is just harmless steam. Valerie then ran straightening irons over my hair over and over again, leaving it wholly smooth, and sealing the keratin into my hair cuticles.

I was then left for 30 minutes to read magazines and sip on Buck’s Fizz as the products seeped into my hair and set. It was then another wash, before blow-drying it to finish.

When the treatment was finished, I was amazed by the results. The kinks and frizz that I am used to have well and truly disappeared and my hair looked uber-shiny too!

It’s early days, but the blow dry is still intact. I wake up most mornings to my hair still smooth and all it needs is a quick brush and a run over with the strengtheners. I’m keen to see how it looks in a few months’ time, but I’m pretty confident it will still be straight. I’ve got a KeraStraight shampoo and conditioner, made without sodium chloride, which can strip away the keratin and already I am using less and less of my GHDs, which can only be a good thing. My appointment is already booked for four months’ time; there is no way I can go back to unruly hair!

Brooks & Brooks
13-17 Sicilian Avenue
Bloomsbury
WC1A 2QH

Tel: 020 7405 8111