Wear Your Postcode on Your Sleeve

25 Aug 2009

Love your postcode? Then you’ll love this… London.

Not the sprawling metropolis it likes to think it is; more an intricate web of idiosyncratic villages linked by a rat-infested underground railway.

And, probably in an attempt to avoid said rodent over-run railway as much as possible, when it comes to their postcode, Londoners are a loyal lot. So what better way to tell your borough she’s something special than to wear your London Love on your sleeve (or bum)?

New website, I Love My Postcode enables you to do just that. Clearly, N19 is the bestest place to live in London. Fact. But Dalston devotees, Acton adorers, Fulham fanciers and even those misguided enough to covet Clapham are all catered for. Just choose a T-shirt (or hoody or vest); alert the staff of your preferred postcode and seven days later, your item will arrive at your door. Simples.

The whole range (aside from the knickers) is sourced from American Apparel, so expect top quality threads, not Fruit of Loom knock-off tatt. Prices start at £10 + p&p for a women’s vest, £22+ p&p for a men’s T-shirt. And apparently, the good folks over at I Love My Postcode have many other ideas up their W11 emblazoned sleeves, too, so check out I Love My Postcode and see what postcode products they come up with next.