Totally Addicted to Groom

I am an addict. Last Friday I nervously made my way to the Groom lash lounge at Selfridges, knowing full well what I was letting myself in for.

The moment I was on the chaise longue, a beautician gently tickling my eyes by carefully placing extensions on each of my lashes, I knew I was hooked. After around an hour, drifting off every so often to be woken by the gentle tug of a lash, I was allowed to open my eyes and it felt like it was for the first time.

As I gazed into the mirror I caught a glimpse of my life from now on. Throwing away my mascara, I’d be able to go out all night and still look bright eyed the next day.

Groom is so easy too. Booking my appointment was a breeze. I opted for a subtle, but still impressive, half set of lashes which set me back £80 – a full dramatic set costs a cool £150. These last for around four to six weeks depending on how often your lashes fall out. The helpful beauticians told me all about maintenance top ups, which start at around £45 and are needed every month or so to ensure your lashes are at their tip top best.

This just seems like a no brainer for those off on holiday or heading to a wedding where they don’t want to have the danger of smudged and running mascara and want a no fuss stunning look. It’s also a luxury that, if you can afford it, would just be pure heaven to keep touching up. It really is unbelievable the difference these lashes make to your face, brightening up your eyes and making them look fuller and sexier.

Every time I catch myself in a shop window or see a flash of lashes in the bathroom mirror my heart races. What was life like before Groom? I can hardly remember. In reality they are going to fall out sooner or later. Then I’ll have to make the choice. Beauty or the bank. I have a feeling, as long as these lashes make my eyes look so luscious, I won’t be in a good state of mind to make the sensible decision.

Groom at Selfridges
400 Oxford Street
Marylebone
W1A 1AB

Tel: 020 7499 1199