When the Roses enter a room, you notice. Russell Rose is a clean-cut, sharply-dressed gentleman with all the social graces and charm to match. His hat designer wife Tracy, with her outstanding style, is a beacon of the avant-garde fashion that us Brits seem to carry off so well.
When one dresses up in such a way, it’s usually for a reason, and on a Wednesday night in April, the Roses certainly had a big reason – the launch of their book, Fashion Fabulous London, 3rd Edition.
For those of you who are unaware of such a publication, Fashion Fabulous London is the No.1 independent shopping guide for almost all the clothing shops in London. Featuring the top 200 fashion shops and more than 60 must-visit shops, the guide is a fashionista’s bible.
From designer stores such as Prada to chains such as Primark, clothing markets and charity shops, Tracy and Russell provide an in-depth review of each and every store, keeping stylish readers up-to-date on the very best of the capital’s fashion scene.
The launch party was every bit as fabulous as the book. Held in LA Suite West, Bayswater, a fusion of fashion lovers gathered together, drank champagne and nibbled on delicious falafel and exquisite prawn balls (rumour has it the chef in charge of the menu was a Noma restaurant chef).
Russell and Tracy are proud of their achievement. The husband and wife duo have worked as each other’s series co-editors/writers for the past five years. They work hard when it comes to research for their book. They act as mystery shoppers and rate the stores out of five (shopping bags instead of stars) for four categories: ‘wow factor’, ‘choice’, ‘service’ and ‘price’.
Each review includes a charming tale of the shopping event, which explains the shopping bag rating and adds a personal touch to an insightful guide. Tracy’s account of her shopping experience at Alexander McQueen – where she picked up a shoe only for an envious woman to snatch it away from her – is hilarious.
For foodie fashion fans, the guide includes a compilation of the restaurants, cafes, bars and hotels where the fashionable crowds go. The very last pages of the guide detail the fashion events of the year from the V&A’s ‘David Bowie Is’ exhibition, running from now until July, to the Alternative Fashion Week in April 2014.
The Roses hope the 3rd edition of Fashion Fabulous London will be the perfect companion for all fashion lovers for everyone either living in or visiting one of the big four fashion capitals of the world.
Fashion Fabulous London is on sale from 30 April 2013 and available to purchase at leading retailers nationwide including Harrods, Selfridges and Waterstones as well as online from Amazon.
The Fashion Fabulous event took place at:
La Suite West
41-45 Inverness Terrace