
When Viki isn’t writing, her life consists largely of lusting over style choices made by the elderly, layering regardless of the season and salivating over particularly pleasing items of stationery. Originating from the northern realms of the country, Viki studied English Literature at Sheffield University where she worked on various independent newspapers and magazines as a writer and fashion editor. She now works in content writing in Soho but her heart belongs to charity shops best found in London’s outer zones meaning she roams far and wide. Writing is what Viki yearns to do in life and she is an aspiring journalist and keen blogger, discussing everything from Balenciaga to bargain bins on her blog, http://www.vikiimrie.com/
15
Nov
2013
Designer Spotlight: Rachel Entwistle
Don't blame us if your Christmas list gets a tad long after a browse of Entwistle's creations
9
Oct
2013
Sporting Plaid
So as not to look like you've gone on a crazed shopping rampage in Gretna Green, it's best to pick your pieces wisely
25
Sep
2013
The Best of London Fashion Week
We saw some sights at London Fashion Week (good and bad) and we've all had a week to digest, analyse and start thinking about what we can actually wear
16
Sep
2013
LFW: Ashish
Struggling slightly to pinpoint the exact feel of the show, the best visualisation is perhaps East London squat meets witch doctor
14
Sep
2013
LFW: John Rocha
The order of the day was sheer and we're preserving no modesty whatsoever for SS14 according to John Rocha
13
Sep
2013
LFW: Bora Aksu
In a decidedly British climate it was rather nice to burst into Fashion Week with a little Turkish joy in the form of Bora Aksu's tenth year at LFW
11
Sep
2013
Countdown to London Fashion Week!
The London Word fashion team will be your eyes and ears on the ground this weekend, hunting the best shows and sartorial observations for your enjoyment
4
Sep
2013
The Poundshop at Selfridges
The humble pound shop just got snazzy with an inspired pop-up for the third year of Bright Young Things
28
Aug
2013
Zandra Rhodes Unseen
The Fashion and Textile Museum is stuffed to the rafters with Zandra Rhodes' most exquisite pieces to celebrate the establishment's 10th birthday
21
Aug
2013
Gifting Solved
What to buy for those pesky friends with summer birthdays? Fear not, there are places to go where miraculous presents can be found