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Sarah Penny

Sarah Penny has written 19 posts for The London Word
Born and bred in Greenwich, Sarah’s love affair with the bright lights started at a very early age. Despite a four-year fling with Brighton and brief dalliances with South America, she has recently returned to the place she loves best. She completed her degree in Media Studies three years ago and by day Sarah has been working in publishing, but by night has been writing for a variety of websites on music, fashion and whatever takes her fancy. Thelondonword.com gives her the perfect excuse to spend even more time in the city that she loves. Whether it is enjoying food in Soho, whiling away the hours trawling through the grubby shops of Brick Lane, or having a pint or two in the even grimier pubs of Camden, as long as it’s London it doesn’t matter.

Butterfly Hair and Beauty Boutique

Louisa Barnett has the perfect solution to all of our last-minute party preening needs in the shape of brand new concept Butterfly

Taming Tresses at Taylor Taylor

After avoiding the event for a good three months, it was time to go through that hour of hell again and get a haircut

Winter Footwear Fetish

Amy Winehouse is rarely seen without Jonathan Kelsey’s classic black pair of pumps dedicated to her

New York Hits Carnaby Street

For October only New York gives lucky Londoners a transatlantic treat with a slice of shopping from the other side of the pond

The Symbolic Collection at Scream

What have Johnny Cash, Frank Sinatra, Ronnie Wood, Grace Slick and Joni Mitchell got in common?

The East End Thrift Store

Down in the darkest depths of Stepney Green, on an alleyway synonymous with many a tale of the likes of Jack the Ripper, is one of the East End’s best kept fashion secrets.

London to Mongolia – Rally Stylee

Two designers from East London are taking rally driving to the extreme. Thomas Donhou and Dominic Yard are Team Radio Silence and are going on the mother of all road trips, taking their old banger across two continents, from London to Mongolia, all in the name of charity – and of course the ultimate drive.

Fashion Week Veterans Out in Force

It wasn’t a typical weekend at London’s Natural History Museum as the usual family day out was swamped by the circus of London Fashion Week. South Kensington boasted enough botox to rival Hollywood quantities, with a sea of unnecessary sunglasses, huge hair and red lippy adorning the achingly cool who congregated there. 

Sunset Boulevard at The Comedy Theatre

‘Darlings I’m ready for my close-up’ cries the personification of glamour as the audience of the Comedy Theatre are treated to a voyeuristic glance into the opulent excesses and corruption of ’50s Hollywood that is paramount to Sunset Boulevard.