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Sarah Penny

Sarah Penny has written 20 posts for The London Word
Born and bred in Greenwich, Sarah’s love affair with the bright lights started at a very early age. Despite a four-year fling with Brighton and brief dalliances with South America, she has recently returned to the place she loves best. She completed her degree in Media Studies three years ago and by day Sarah has been working in publishing, but by night has been writing for a variety of websites on music, fashion and whatever takes her fancy. Thelondonword.com gives her the perfect excuse to spend even more time in the city that she loves. Whether it is enjoying food in Soho, whiling away the hours trawling through the grubby shops of Brick Lane, or having a pint or two in the even grimier pubs of Camden, as long as it’s London it doesn’t matter.

Closetbox.com

Closet Box is a safe, efficient and fun trading community and a unique platform for talented designers

Biba at Bonhams

Biba was the first of its kind for embedding the ethic of affordable fashion for the everyday girl

Brick Lane’s Easter Rummage Sale

American Apparel’s rummage sale will save London from a weekend of Easter eggs and dodgy Western movie re-runs

Beautiful Bottoms London

Poppy and Lauren, now based in London, are determined to provide silk lingerie which is both comfortable and sexy

Fashion Week Round Up

House of Blue Eyes saw models scantily-clad with emphasis on their bodies as a canvas for intricate designs

The Biggest Bag by Jas MB

Bag label Jas MB has taken every girl’s dream to the extreme in an attempt to create the world’s biggest bag

Love For Sale at Machine A

I am prized away from the couture feast by an ever-excitable Johnny showing me his tea set which is the definitive of twee

Boutikee

Newly launched London-based label Boutikee originally established itself in the heart of Portobello Market

Puro Salon and Spa

Flaky, chapped lips and static hair aren’t a good look for the festive season

Shop for a Good Cause this Christmas

St Mungo’s online Christmas catalogue for London’s largest homeless charity