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Sarah Penny

Sarah Penny has written 17 posts for The London Word
Born and bred in Greenwich, Sarah’s love affair with the bright lights started at a very early age. Despite a four-year fling with Brighton and brief dalliances with South America, she has recently returned to the place she loves best. She completed her degree in Media Studies three years ago and by day Sarah has been working in publishing, but by night has been writing for a variety of websites on music, fashion and whatever takes her fancy. Thelondonword.com gives her the perfect excuse to spend even more time in the city that she loves. Whether it is enjoying food in Soho, whiling away the hours trawling through the grubby shops of Brick Lane, or having a pint or two in the even grimier pubs of Camden, as long as it’s London it doesn’t matter.

Beautiful Bottoms London

Poppy and Lauren, now based in London, are determined to provide silk lingerie which is both comfortable and sexy

Fashion Week Round Up

House of Blue Eyes saw models scantily-clad with emphasis on their bodies as a canvas for intricate designs

The Biggest Bag by Jas MB

Bag label Jas MB has taken every girl’s dream to the extreme in an attempt to create the world’s biggest bag

Love For Sale at Machine A

I am prized away from the couture feast by an ever-excitable Johnny showing me his tea set which is the definitive of twee

Boutikee

Newly launched London-based label Boutikee originally established itself in the heart of Portobello Market

Puro Salon and Spa

Flaky, chapped lips and static hair aren’t a good look for the festive season

Shop for a Good Cause this Christmas

St Mungo’s online Christmas catalogue for London’s largest homeless charity

Sparkle in Aruna Seth

Aruna Seth developed her craft at the London College of Fashion and launched her own label in 2006

Butterfly Hair and Beauty Boutique

Louisa Barnett has the perfect solution to all of our last-minute party preening needs in the shape of brand new concept Butterfly

Taming Tresses at Taylor Taylor

After avoiding the event for a good three months, it was time to go through that hour of hell again and get a haircut