Born in the unique city of Porto in Portugal in 1990, Nelson fought his way out of his own mediocrity to become a journalist and social media guru. Or so he thinks. In 2011 after getting his degree and having worked on a news magazine he steered with the determination and resilience only seen in hardened Portuguese explorer captains into the dangerous waters of the English journalistic writing world in London. There he worked as a PR, finished a journalism course and consumed possibly dangerous amounts of caffeine. London still doesn’t know what to make of him.