London Fashion Week is Coming!

Oh London Fashion Week. There’s nothing like a good strong dose of sartorial frippery and delight to pull us out of our February stupor. Not only will we be forced to leave the safety of our living rooms, we’ll be forced to queue. Outside. Bracing, I say. So what beckons this season?

Already New York has kept us rather busy with hourly instalments of Kim Kardashian’s movements between front rows (‘frow hopping’, I believe they call it), most notably her dear husband Kanye’s Adidas show. Little North West even had a tantrum at Wang – sweet. Victoria Beckham has been pulling equal amounts of attention with rave reviews of her glorious tirade of chunky turtlenecks and loosely tailored coats. So what will London’s story be? Something less Kardashian-focused, I hope (sort of).

Designer of the moment Shrimps should be one to watch as we all wait to see what that now infamous rainbow fur of 2014 will morph into. PPQ is another to watch out for after last season’s shock collaboration with teenage crush Claire’s Accessories. Opener J. JS. Lee is always a personal favourite (although maybe that’s more to do with it being the very first show) and eyes will be firmly peeled on Saturday for Simone Rocha and Emilia Wickstead’s latest imaginings.

Christopher Raeburn’s collection back in September took a feminine turn with parachute bomber jackets – will this season see the aesthetic dialled up even higher on the feminine stakes? And how will old faves (sorry Henry) House of Holland keep things fresh? As time ticks and seasons pass for the Pugh/Holland/Kane era it’s interesting to see how these three gentlemen will rework their aesthetic to keep things interesting.

Of course a constant source of pleasure/alarm/occasional disgust that requires no tickets whatsoever is the veritable bubbling cauldron of bloggers, frothing at the mouth as street style photographers prowl and select. And speaking of prowling, the fashion team here at The London Word will be doing just that – stalking the BFC tent for the best and worst of London Fashion Week. Plus we’ll be tweeting from The London Word Twitter @TheLondonWord so make sure you’re following us for updates.

London Fashion Week AW15 runs from Friday 20 to Tuesday 24 February. Stay tuned for coverage.