The presentation of London-based Canadian designer Edeline Lee’s Spring/Summer collection was short and sweet. Upon entrance to the small drawing room in the Royal Geographical Society, models were posed in various stances around the board room table, which was covered with maps, next to the big bay windows and examining the large globes. During the performance, as we snapped away and a metronome ticked and tocked in the background, the models altered their poses, all in states of serious concentration and when a triangle was struck, they moved to the bay windows in a line to formally showcase Lee’s collection.
A combination of old and new, the Edeline Lee SS13 collection consists of knee-length hems, nipped in waists and muted colours including navy blue, white, black, duck-egg pale green, beige and a grey tweed. Bold lines are softened by fabrics. There was an almost matronly reference in the high-necked white blouses and the prim skirts, although the look was sexed up with scarlet lips, matching nails and stacked chunky gold bracelets. The tone of the presentation was elegant, conservative and serious, matching the rather stern pieces in Lee’s collection.
The style of Lee’s SS13 collection – her third to date – is extremely similar to the current Autumn/Winter collection. It is fair to say that the designer has a certain style, but it would have been exciting to see something new, perhaps something more inspirational than what was showcased today. I appreciated some of the designs, such as the three-tone Grecian-like draped dress, but I would have liked to see some strong distinction from season to season even if staples and signature pieces remain the same. Although traditional pieces are given a fresh cut, some edge or zest to the SS13 collection might have made the presentation a little more memorable.
London Fashion Week Spring/Summer 2013 takes place on September 14 to 18.
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Image by Heather Richardson