Tucked on the street made famous for tailoring, Savile Row was the location for one of the first menswear showings the day before Menswear Day at London Fashion Week. We gazed into the window adorned with swathes of cloth. Slick suits were neatly tailored around mannequins with stylish flashes of colour as we waited for the formal unveiling of the new season’s apparel.
The queue was awash with dapper looking, suited men with each hair perfectly in place – as you can imagine I was in heaven. After the right amount of waiting time (this is London Fashion Week after all) we were let in to the beautifully furnished viewing rooms to have a first glimpse of the new creations from Ozwald Boateng.
This season, Ozwald Boateng is exploring two elements of Eastern and Western culture, combining the elite gentry of British hunting attire with aspects of Japanese aesthetic wear. Tall, suave Japanese male models were strewn about the room dressed like aristocracy. Bright ‘kimono’ style shirts of deep purples and arresting cobalts were exposed underneath the neutral greys and blacks of their suits; trousers just the right length showed a cheeky flash of red sock.
The room was decked out in ties and cravats of scarlets and greens, rows of suit jackets tastefully arranged and beautifully lit. The presentation of the new collection was brought to a close with a cello player, bringing a classical end to this exceptional showing of Ozwald Boateng’s new collection.
Over the past two decades Ozwald Boateng has reinterpreted the British art of bespoke tailoring and given it an eclectic spin. Traditional craftsmanship and innovation are cornerstones of the Boateng House. And this season doesn’t disappoint. His iconic suits with a contemporary twist, vibrant colours and refined fabrics offer a unique luxury experience to men of all generations.
30 Savile Row
Photo by Paul McGhie