Ever since the house of Alexander McQueen announced that they would model McQ on the London Fashion Week catwalk in February 2012, this too-cool-for-school label has been the talk of the town. Designed for the fashion-savvy young customer, at more affordable prices than McQueen’s kooky couture, McQ is set to trend on Twitter this coming week, as plaid signatures and seaweed-like goth frocks strut down the ramp. Creative Director Sarah Burton promises that the collection, the highlight of the LFW Monday round-up, returns to McQueen roots – street-style with great fabrics and cuts.
This announcement came hot on the heels of Stella McCartney’s promise to feature her Olympics-inspired evening-wear collection at LFW (this Saturday). Having dressed Kate Winslet’s luscious curves in a red Octavia dress (where swimming gear meets Betty Boop) for a Paris film premiere last year, not to mention several A-list celebrities like Liv Tyler and Susan Sarandon, McCartney is planning to set the track on fire this summer as Creative Director for Adidas Team GB.
But these are only two of the names on the fashion hotlist. Daniella Issa Helayel, who finally established herself on the fashion map in 2010 with The Engagement Dress, and whose name popped up in fashion mags second only to Sarah Burton’s last year, brings her slinky wearables and her Ascot-chic to LFW on Saturday. The catwalk event features her Brazilian love for colour and her trademark figure-kissing silhouettes. Does anyone else think that her Sp/Su 2012 Collection looks like it is designed exclusively for Kate and Pippa?
Meanwhile, Mary Katrantzou launches her colourful and girly Longchamp and Topshop lines this month; Henry Holland brings us his House of Holland collection that he says is inspired by a mating of Mork and Mindy with the Tour de France; and Vivienne Westwood goes metallic after featuring all of last year in a Kensington Palace spectacle called Enchanted Palace. Then there are the usual staples: Burberry, Mulberry, John Rocha and Jasper Conran.
Don’t forget to check out LFW off-the-catwalk events. The Good Fashion Show on Saturday brings 25 eco-fashion designers and a fair-trade market to London House, while Ada Zanditon’s mating of urban fashion with bio-mimicry and seahorses will be shown onscreen at Somerset House on Friday. The British Fashion Council hosts the International Fashion Showcase all month, and The Christian Aid Collective puts together a masala of live graffiti, dance and deconstructed ethical fashion in a mid-month extravaganza at a secret location!
Don’t miss the fashion ton that will undoubtedly grace the front row at LFW – though it is possible you might only see an occasional nostril twitch from this lot, with a surfeit of air kissing and uber-serious note-taking thrown in for good measure.
Look at the full schedule of delights online and check The London Word blog and Twitter updates @londonwordstyle for the latest news, gossip and pictures.
London Fashion Week: February 17th-22nd