18
Nov
2011

The Magic Wardrobe

From the dense interiors of Bavarian woods, from the shimmering mirages of Arabian deserts, from the dark valleys of Kashmir mountains and from the canals and alleyways of Europe’s medieval cities come stories of faeries and demons, which tell of tormented beauty and innocence endangered, eternal tales of a childhood wonderland overgrown with twisted vines punctured with thorns…

These primitive narratives of seduction, subversion and spells are inspiration for Londoner Afira’s 2011 autumn/winter collection. It is a warped wonderland where primeval interior blacks are flashed with electric purples, dusty pinks, intense violets and silvery greys.

Afira’s design-led British womenswear brand of the same name creates distinctive clothes for strong, independent and stylish women. Quality and high design with an edgy aesthetic are at the heart of the label and the clothes appeal to powerful contemporary women yet belong both in the boardroom and on the street.

In The Magic Wardrobe – a series of graphic designs based on her most recent collection – fashion, design, art and photography are merged as Afira collaborates with new emerging artist Natasha Chambers in association with the fresh talents of photographer Agnes Bataclan and model Elina Mitrofanova.

In a bold new wave of ground-breaking young international female artists, the series of six classic but edgy designs combine the Afira signature of strength and sexuality with a fresh (and confident) expression of vulnerability, powerfully modelled by Afira’s model/muse.

Collaborator Chambers has been working as an artist and illustrator since graduating in 2005. ‘I have loved collaborating on Afira’s Magic Wardrobe’, she says. ‘The enigmatic backdrops, flashes of bright colour, imaginary masks and exotic headgear all flowed naturally and dreamily in response to Afira’s bold yet delicately feminine designs. It is a wonderful project that was both inspiring and intriguing to be part of .’

The Magic Wardrobe is Afira’s second collaboration with an original artist, following her Dark Daze exhibition with the renowned fetish illustrator Sardax.

Afira is designed and made in England. Afira, 29, was born and brought up in London.

Retail prices from £350. Available directly from www.afira.co.uk.

Email: afira@afira.co.uk
Tel: 07931 540 140

Illustration by Natasha Chambers at www.natashachambers.co.uk

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