Trend Report: Colour Blocking

Last week I attended a Storm watches breakfast where I was treated to a sneak peek at the new collection for spring/summer 2011. I was so inspired by the multitude of colour on show I decided to put together a little trend report on the subject.

After a month of fashion weeks where it has become apparent that next autumn/winter will be a muted affair, it comes as a pleasant reminder that we still have summer to look forward to – a summer where bold blocks of colour will reign supreme in the sartorial charts.

On the S/S11 catwalks, designer after designer featured delicious jewel tone pieces in blocks of colour. At Gucci we saw draped silk dresses, blazers, knotted crop tops and tulip skirts in deep coral, turquoise and purple tied together with metallic gold belts and offset by glowing tans and slicked back hair. Creative director Frida Giannini described the collection as a ‘return to seduction’. This look is what would happen if Studio 54 had landed in Saint-Tropez: pure 70s disco, sun and decadence.

Over at Jil Sander, a slightly more grown-up take on the trend was seen in the ultra-wide legged trousers in yellow or orange, paired with a loose green parka and baby pink shirt. Although the colours were bright, the use of more matt fabrics made them look slightly less extravagant. Sander pared down some of the outfits by adding a plain black jacket over the top of the myriad of colours, a good hint for those wanting to take this trend and make it more wearable.

On other catwalks, tangerine proved to be the go-to colour of the season, whether worn all over, just as an accessory or in the make-up palette. The highlight of Jean Paul Gaultier’s final equestrian-themed collection for Hermès was a tangerine silk dress cinched with a leather corset and matched with a crocodile leather orange handbag and wide-brimmed horsey hat.

Elsewhere, Damir Doma sent models down the catwalk with orange eyeshadow all the way up to their orange eyebrows while Paul Costelloe’s orange-lipped girls set the tone for a happy-go-lucky summer aesthetic when he opened London Fashion Week last season.

But back to the watches. It occurred to me that adding a bright statement colour watch to an outfit is a good way to reference this trend without going overboard. While I will definitely be rolling around the summer festivals in my neon green LnA playsuit, pink aviators and purple headband, for work a more subtle approach will have to do.

Storm’s Dig the Digi watches are a simple silicon design with a blue digital display while the Crack the Code watch is a futuristic block silicon design with light-up LEDs. All the watches for the new season are available in an array of bright colours such as pink, orange, purple and turquoise – perfect for that 70s disco vibe.

37-39 Conway Street

Tel: 020 7874 6900

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