London Fashion Week – Day One

London Fashion Week officially opened yesterday at Somerset House and I was lucky enough to blag a press pass to check out the trends for spring/summer 2011. After a fraught start battling with the underground system, I turned up late to find that luckily even the first show was delayed, proving that fashion is way too fabulous to keep to schedule.

Paul Costello got things off to an up-beat start with his collection of pastel brights and flirty, youthful shapes. Models beamed as they skipped down the runway to Eliza Doolittle’s Pack Up adding to the carefree, whimsical vibe of the show. Colours were either white or girly pastels and hems were either ultra-short or dragging on the floor with massive bows and baby-doll shapes and a strong motif throughout. Beauty-wise orange lipstick and massive bee-hive hair finished off the look.

The next show was a slightly more grown-up vision from Maria Grachvogel who showed classically cut trousers and maxi-dresses in a variety of bold colours, notably canary yellow and kingfisher blue. The theme of the collection as fresh minimalism was highlighted by the clean, simple lines and draped chiffon tops and cocoon blouses. The background of birdsong made the space so serene that when the lights came back on half the audience seemed in another world.

Next I took a break and headed to the BFC Press Lounge where we were provided for well with breakfast and a well-stocked fridge of Vitamin Water. Before heading off to see the exhibits, I stopped off for a quick make-over at Toni & Guy and MAC, where I took inspiration from Paul Costello and indulged in some bright orange lipstick which is now my new favourite colour.

The last show of the day I managed to catch was Caroline Charles who gave us a ’50s affair, continuing fashion’s current obsession with Mad Men style. The models looked immaculately presented in boxy jackets and waisted dresses in coral, pink, oyster and black. The floral prints, pearl necklaces and stylish hats were a retro dream in ladylike luxe and the swing music was just the cherry on the top for this ’50s lover.

The upcoming season is shaping-up to be a very frivolous affair, with key themes being pastel colours, ’50s style and baby-doll dresses. The only downside is that I want to wear them all already… damned winter!

London Fashion Week runs until Wednesday 22 September.

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