London Fashion Week Begins

Fearne Cotton previewed her spring/summer ’11 collection for Very at Victoria House’s On Off venue last night to a mixture of press and celebrities including Alesha Dixon and Craig David.

The theme of the night (and the collection) was ’60s and ’70s, and we all drank Disco Pisco Punch complete with retro glacier cherries. Models strutted down the catwalk to The Cure, surely at Cotton’s request, highlighting yet again the way music and fashion influence and inspire each other.

The collection aims to encapsulate Fern’s signature vintage style, taking hints from fashion icons Jean Shrimpton and Marianne Faithful and mixing them with more current trends. Models walked the catwalk in thick-rimmed geek glasses, which have been a staple on the London fashion scene for a while now, and massive ’60s beehives with cutesy bows.

‘I wanted this collection to feel almost angelic and innocent.’ Cotton told us. ‘Beautiful clothes to breeze around in, to fall in love in.’ This carefree spirit was apparent in floaty chiffon maxi-dresses in pale creams and pastels with dainty rose details. Twiggy-esque mini dresses in retro patterns and croquet material were also a big feature of the collection. The look was finished off with pale court shoes worn with long white socks.

Another trend that is here for another season at least is double denim, with several of the models in faded denim shirts with Peter Pan collars teamed with high-waisted jeans. My favourite piece though was, without a doubt, a black halter jump-suit, which any ’70s film star would have been proud to own.

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