With the last few weekends offering up some pretty hot sunshine, it’s likely that Londoners everywhere will have been stripping off, heading to the park and baring the skin that’s been kept under winter layers for too long.
It’s timely then that the British Association of Dermatologists (BAD) has picked this week to launch a brand new skincare regime at House of Fraser on Oxford Street.
The campaign is being launched in response to a sharp increase in skin cancer cases, coupled with findings that people aren’t checking their skin for changes and don’t know what the early signs of skin cancer look like, with Londoners being especially bad culprits.
According to BAD’s research:
- Londoners are less likely than people from any other region in the UK to check their skin for signs of cancer
- 45 per cent of Londoners don’t see skin cancer as a serious health threat in the UK, despite the fact that one person dies of the disease every four hours
- 40 per cent of Londoners wouldn’t go to a doctor if their skin changes.
In response to this, BAD has developed Ultimate Skincare, a supposed beauty product with a difference. What first looks like a pot of luxurious cream is actually a healthy skin starter kit, with guidance on how to check your skin for changes and an accompanying mirror, as well as a website with heaps of information and advice.
To ensure you keep your skin beautiful and healthy, follow these simple rules so you can check yourself out and get to know your skin better.
Known as the ABCDE guide, the things to look for are:
- Asymmetry: do the two halves of the area of skin in question, for example a mole or coloured patch, differ in shape?
- Border: are the edges of the area irregular, blurred or showing notches?
- Colour: is this uneven? Are there different shades of black, brown and pink?
- Diameter: has the area of skin changed in shape or size?
- Expert: if you’re in doubt, check it out. If your GP is concerned about your skin, make sure you see a consultant dermatologist, an expert in diagnosing skin cancer. Your GP can refer you via the NHS.
Ultimate Skincare is available exclusively in the beauty department of House of Fraser’s flagship Oxford Street store for one week only from 10 June. Pop in to find out more, or take a look at www.ultimateskincare.org.
Image courtesy of stock.xchange