29
Jan
2010

The Biggest Bag by Jas MB

It seems that no matter how large my handbag, there’s never any problem filling it. So when oversized bags came in vogue a couple of years back I thought my prayers were answered.

But bag label Jas MB has taken every girl’s dream to the extreme in an attempt to create the world’s biggest bag.  Jas Sehmbi, the man behind the label, has designed a large-scale version of his classic Traveller bag. Measuring over two meters in height and four metres in length, as well as using over 55 square metres of locally sourced leather, it claims to be able to accommodate up to 40 people inside.

When the concept for the installation was devised, there was no man better for the job than Jas. Studying art in east London, Jas lasted only three months before deciding that bags were the career path he was going to take. 

He moved into retail to learn the trade before beginning to design and make his own bags, launching his first shop in 1985. 20 years on and ten years after the launch of his Jas MB label, he can now boast sales in over 500 stockists in 27 countries worldwide as well as exclusive Jas MB stores in Japan and Shanghai. He’s also collaborated with the likes of Louis Vuitton Japan, Simeon Farrar and Mihara Yasuhiro.

The bag installation, in collaboration with advertising agency Saatchi and Saatchi, was launched at the agency’s head office in London recently. A variety of hot young things stepped out of the cold to witness this bizarre feat, including actress Annabelle Wallis and T4 presenter Jameela Jamil. 

Guests were invited to step inside the bag and write, draw and scribble to their hearts content on the luxurious white lining in order to create a symbol of sharing space, art and culture. After leaving Saatchi and Saatchi the giant Traveller will then be taken around the world to be displayed in Japan, China, Paris, Milan and New York.

www.doorsbyjasmb.com

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