New York Hits Carnaby Street

Despite being thousands of miles away – and having the Atlantic ocean slap-bang in between – you often find that London and New York could quite easily be the other. 

With both renowned for their fashion and art, it is hardly surprising that this month’s offering from Wish You Were Here Swap (an experiment in which 30 independent boutiques in New York’s Lower East Side and London’s Newburgh Quarter trade places) is perfectly at home in the heart of Soho.

In return for London’s similar favour to the Lower East Side throughout September; for October only New York gives lucky Londoners a transatlantic treat with a slice of shopping  from the other side of the pond.

Newburgh Street was adorned with stars and stripes for the launch evening and we revellers were invited to explore the pop-up shops and gallery whilst feasting on barbecued meaty morsels from Bodeans washed down with Brooklyn Brewery beer. 

The pop-up shops displayed brands that have been shipped over to this side of the Atlantic including Robert James, Earnest Sewn, Hairy Mary’s Vintage and Design, Wendy Mink and In God We Trust.

If shopping isn’t your thing, you can also check out the Wish You Were Here gallery, a collection of photographs by New Yorkers that have been inspired by their neighbourhood, all collated by Shaniqwa Jarvis.

There’s more to come in October, with events ranging from New York-style food markets, fashion shows and discount shopping evenings culminating in a very American halloween party.  You can almost smell the pretzels.

Wish You Were Here Swap runs until Saturday 31 October on Newburgh Street, Soho.

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